12 Essential Tips for Improving Your Web Design

1. Have a Plan

2. Remove stocky images and ambiguous terminology

3. Include social share and follow buttons

4. Implement calls-to-action

5. Use the right imagery that works for your audience

6. Create a navigation that guides users through your site

7. Let your visitors scroll on your homepage

8. Don't be afraid of white space

9. Stay mobile friendly

10. Focus on SEO

11. Never stop testing

12. Find and fix 404s

13. Create unique offerings

14. Create content for your persona